New Packaging Photography
First produced in Nigeria in 1974, Harp is an award-winning Nigerian beer with firm Irish roots. Working off this solid consumer base Guinness Nigeria approached us to assist with new product and pack imagery in line with updated packaging for the long established brand.
Working with the Guinness Nigeria team we consolidated a comprehensive shoot plan and visual direction that comprised standard pack shots and product shots glorifying the liquid itself. Massive thanks must go out to our collaborators on this project, namely local photographer Roger Jardine and Cape Town based Sett Digital that helped us produce a series of images for use across multiple media channels.